TOPSHOP EDITED?

The last time I went to Topshop it was one of those days where you just want to spend money and you're not going to come out empty handed even if you don't find something you absolutely fall in love with. I'm kicking myself now as I spent £35 on a printed tie waist shirt I was drawn to at the time, but three weeks later the store is so filled with said print, I never want to wear my twice-worn shirt again. Talk of over-egged puddings, too much of a good thing is good for nothing etc spring to mind.




So yesterday I went back to Topshop with high hopes, heading straight towards the new Edited section which promised a curated selection of SS11 key pieces as well as a calmer shopping experience than Oxford Circus usually provides. I was hoping to find a room full of all those amazing things Topshop does, that you see Alexa Chung wearing but are never able to find in the vast flagship store or the pieces which you find in 'buy now, regret it later' but never in your size. I thought, no more zigging zagging across the store looking for that special something, ALL the special somethings will be in one place! Unfortunately it wasn't quite like that. What I found were a few nice shirts, a few Premium, Boutique and Unique pieces but annoyingly interspersed with shapes available in a multitude of prints/colours in the rest of the store. Case in point below. I guess I can't blame them for wanting to push their basic shapes, but I was trying to avoid trawling through all of this and get straight to the good stuff!