Monday, 7 March 2011


I loved the styling of the Paul Smith show and it brought to mind the amazing book Take Ivy which I came across in Paris. The book which was originally published in 1965 in Japan has recently been re-released in English and contains a series of candid photographs taken by Japanese photographer Teruyoshi Hayashida. Hayashida travelled across America visiting each of the Ivy League campuses capturing the style of the time and what is really interesting about the photos is that the preppy collegiate style he captured is still completely relevant today.

My favourite part of the book is the fascinating 20 article dress code of Yale University. It's amazing to think of a university even having a dress code these days, let alone one that suggests anything like the following:

14. Unless it is extremely cold, a pale beige coat should be enough to get through most seasons.

17. A varsity jacket is one of the most popular garments on campus. But follow common sense and steer clear from jackets with excessively elaborate designs or ones that feature flashy patterns.

19. You can go anywhere with a pair of penny loafers.

20. Cotton socks for daily wear can also come in pink or blue.

For what it's worth, I think they had it right about the penny loafers.

Images from Powerhouse Books and


  1. I WANT this book. Going to an Ivy League is my ultimate sartorial (well, whole life) fantasy. So happy they said that about penny loafers too.

  2. Love the bright red loafers, too bad no body dresses like this at the ivies, they mostly wear sweatpants haha.

  3. Loving the preppy masculine style.

    Great blog...x

  4. i think all the pics from that book look brilliant! i like that preppy style lots, shame i can't use it in my own wardrobe i look like a scarecrow rather than sleek! still love it though.. theres a shop here in sweden called "Scandinavian Preppy" lol - all the mannequins in the window look like the Paul Smith models! x

  5. I have a pipe dream to study at the Ivies. I'd dress like this every day!